Hi, I’m Asvin Srivatsangam, an UI-Visual designer

You can find me on  Linkedin

Skills

About

16+ years of experience in web user interface design, spanning both creative direction. Possess a broad knowledge of web graphic design techniques, and interaction design principles as well as advanced creative and visual design skills. I view every project as starting with understanding users, what their goals are and how my current project solves their problems. I’m experienced in semi-structured interviews as well exploring new techniques such participatory design to empathize with users from the very beginning of each new project.

" In order to succeed, we must first believe that we can. "

Nikos Kazantzakis

Asvin Srivatsangam

Profile

As a designer, I understand the perfect user interface should look good and work even better. Alongside my clients, I uncover problems and solve them. In short, I create bolder online experiences.

EDUCATION

UCSC, Santa Clara, CA

Mobile Application Design,
2013

University of Texas

Bachelors in Graphic design
2002

UNIVERSITY OF MADRAS

Bachelors in Visual Communication
1999

Skills

Sketch 3 | Adobe Photoshop | Adobe Illustrator
Adobe Acrobat | HTML | CSS
Wordpress | Microsoft Word
Excel | Powerpoint
Photography

EXPERIENCE

Google | Mountain View, California

Consultant Visual Designer | 11/2019 - Present

• Design new patterns and components built on Google brand language that reflect the needs of over 60 different products
•. Document the usage, accessibility, and design specs for components within the Carbon design system platform
•. Own the review process between multiple teams within Google (Reach, Eng, Material) and address feedback
•. Respond to and close bugs related to current components by improving designsWork closely with Eng and PM partners to ensure components and patterns are well-documented
•. Contribute strategically to the development of an improved process around pattern definition and documentation.
•. Create aesthetically excellent work that is true to the Google brand spirit.
•. Recommend and implement new patterns and components to support the needs of over 80 products areas within Reach UX.

Securly | San Jose, California

Senior UI Visual Designer | 12/2018 - 10/2019

• Wireframe, prototype, and create hi-fidelity designs.
• Create beautiful and elegant solutions that solve complex problems.
•. Generate clear ideas, concepts and designs of creative assets from beginning to end.
• Work collaboratively with other designers to ensure a consistent, integrated brand perception and user-experience.
• Collaborate with a cross-functional team that includes engineers, product managers in order to create simple, easy-to-use products.
• Translate client business requirements, user needs, technical requirements into designs that are visually enticing, easy to use, and emotionally engaging.
• Worked on Securly UI Kit, style guide, Securly’s premium product - Filter. Worked on both the design and UX of Securly Filter

TIBCO software | Palo Alto, California

Senior UI Visual Designer | April 2014 - May 2018

• Key products worked on here are Live Apps (BPM), Cloud Dashboard and Simplr.
• Work alongside interaction designers and programmers to brainstorm, develop and execute high fidelity designs based on established style guides.
• Participate in visual design presentations to clients and develop design specs for production.
• Conceptualize and solve communication problems to help shape products, services, environments, systems, communications, and other artifacts.
• Design appropriate, appealing, functional, engaging, effective and visually unified visual language using typography, photography, iconography, and a sense for composition and proportions.
• Infuse designs with TIBCO brand to create a positive emotional connection between the customer and TIBCO.
• Create multiple visual concepts, mood boards, and prototypes and maintain visual libraries for larger teams to use.

Realization, Inc | San Jose, California

Consultant- Senior UI Visual Designer | 10/2013 – 3/2014

• Working on UI/Visual design for one Realization’s major products called ‘Streamliner’, a project management tool. Defined UI Concepts and guided the development till the finish.
• Aided in the improvement of the existing product functionality
• Pushing the boundaries of what's possible to create delightful experiences for the users
• Developing high level and/or detailed storyboards, create mockups and interactive prototypes to effectively communicate interaction • Delivered UI prototypes, wireframes, and detailed design specifications for the development team.

eBay | San Jose, CA

Consultant- Senior UI Visual Designer | 07/2013-09/2013

• Responsible for the management and execution of multiple creative projects for the Social Innovation Team.
• Help reinforce visual design principles and language in alignment with brand identity
• Help build a UI system that can be utilized by developers
• Developing high level and/or detailed storyboards, create mockups and interactive prototypes to effectively communicate interaction • Delivered UI prototypes, wireframes, and detailed design specifications for the development team

Auction.com | Redwood city, CA

Senior UI Visual Designer | 02/2013 – 06/2013

• Responsible for the management and execution of multiple creative projects for the Social Innovation Team
• Help reinforce visual design principles and language in alignment with brand identity
• Collaborates closely with product managers & project leads to create high-fidelity UI wireframes and visual designs, using intuition and best practices to achieve the best user experience
• Create interactive prototypes to communicate complex interactions

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