Illustration and iconography
I created a set of empty state illustrations and icons to bring the interface to life.
Process and iteration
After meeting with stakeholders, product managers and interaction designers, I created some initial screens to show the basic journey from the signed-out to signed-in experience. Numerous visual styles were tried; the below is an example of an early iteration.
Sketches
To loosen up, I often do quick hand drawings to quickly explore a layout or a flow. The below shows some sketches done to figure out an early iteration of the home page and a group of product icons for our Data Management offerings.
Results
Helped shorten sales cycles through subscription sign ups and gave the company a cohesive story for its Cloud efforts.
Future
Continue refining the interface based on user testing and upcoming product needs.